Digital Transformation is more than just automating (sub)processes or cutting costs. Anyone who approaches a Digital Transformation from a broad perspective will be able to set better goals and priorities. This perspective should include the possible transformation of business models, changing the culture of the company and looking for innovation possibilities. At Qhuba we believe in five steps for a successful Digital Transformation. These steps are not only logical but also universally important to make any business idea successful. We translated this into the SCOPE Model.
The SCOPE Model is an acronym where each letter represents a stage of the strategy and execution process.
Strategy – Context – Organisation – Portfolio – Execution
The letters indicate the themes where the focus of each phase should lie and what needs to be taken into account. The order may vary from organisation to organisation and of course the words themselves do not do justice to the complexities that organisations face. But by using the SCOPE model as an umbrella, the coherence between all the different parts of the Digital Transformation becomes clear immediately.
In broad terms, this approach comes down to what IT people do know as Plan – Build – Run. With the biggest difference being that the SCOPE method pays more attention to the cohesion between the various business units, stakeholders and external influences. What the SCOPE model clearly shows is that business and IT are closely intertwined. Demand-Supply models that require “alignment” stem from the time of automation. For a real Digital Transformation, complete convergence of IT and the rest of the business is necessary
To define the urge for digitalisation the management, starting with the CEO should ask themselves critical questions about the strategy of the company. Why, How and What? Only then the path to a digital future can start properly.
Please check out our Strategy page for more information
In the next step, context, we look at circumstances outside the organisation. To political, economical, technological, legal or environmental factors. Want to know which factors should be weighed in for creating, evaluating or implementing a strategy?
Read more on the Context page
This digital age requires new skills and knowledge. Before you even think about implementing major changes, it is important to understand the organisation, the possibilities and motivation. During this step the ‘digital organisation’ is shaped. The outcome might very well be new working methods, like self steering teams or a different approach to management layers and partners. It is important to get the organisation ready and on board before making a major change.
For more information, please visit the Organisation page
This step of the SCOPE model defines the ‘What’ en ‘When’. One of the main questions is: how do we get IT in top shape to face the challenges that digitalisation might bring. This is the moment to investigate two-speed IT, big data, cyber security and more. For a successful Digital Transformation an integrated portfolio is needed to align business and IT properly, internally and externally. Technological and Organisational.
Want more information in creating a clear and aligned portfolio? Visit the Portfolio page.
This is the step you can really start implementing everything you have defined in the previous steps. It can still be pretty hard to really transform an organisation completely, but you have defined all the steps you need to be successful. Do keep in mind that the plan might need to be adjusted here and there as you go on and discover new possibilities. So Execute, Evaluate and Adjust accordingly.
For more information on Execution, please visit the Execution page.
The middle circle of the SCOPE model show the templates for communication. Consisting of:
This defines the success factors. The building blocks behind the original idea of the organisation: the values and vision, the words that the organisation uses and the X factor that distinguishes you from the competitor.
The Strategy Map describes value adding activities based on cause and effect relationships, grouped per success factor.
The Scorecard shows the goals per activity and per success factor. And eventually shows the progress of these goals in a dashboard.
The IT control Framework provides a continuous insight into the question if IT is stil aligned to the business needs.
As a client of Qhuba you can, of course, choose whatever you need. Look at the SCOPE model as an all you can eat buffet. You’ll walk past every station, but the food (methods, processes and templates) you take are solely based on your hunger and desires, a.k.a. the organisation’s wants and needs
Once you have taken these five steps, we truly believe that Digital Transformation and Digital Strategy Execution will no longer just be buzzwords from scientific articles, but the actual reality for successful companies. At Qhuba we do always want to have a look at the strategy; ‘why do you want what you want?’. But if it turns out, all you need is a person for the execution. We will provide that person for you.
Want to work with us? Get in touch